Rightmove & Property Academy teamed up to create The Best Estate Agent Guide by mapping out the perfect customer experience . They assessed over 25,000 Estate Agents across the UK which they scored against a unique set of performance & customer service criteria’s as well as Rightmove’s own data analysis. The areas they looked at were:
- How well the agents properties were marketed and performed on Rightmove
- Did the sale or Let complete. How long did the transaction take & was the transaction successful.
- The auditors checked the customer experience with a mystery shop by contacting the agents via email and telephone
- The estate agents market share
The data analysis involved were:
- 1 million property listings
- 1.5 million transactions
- 25 million leads
- 1.5 billion property views
- 50,000 mystery shops (biggest mystery shop ever taken in the industry)
The Best Estate Agent Guide has been running for two years. In the first year (2018) Homes On Web won the Highly rated award (top 20% in the UK)for sales. Homes On Web lettings received the Exceptional award (top 5% in the UK). In the 2nd year (2019) Homes On Web won the Excellent award (top 10% in the UK). Homes On Web Lettings received the Highly Rated award (top 20% in the UK).